The Periphery Methodology

1

Take a stand.

Purpose is bigger than strategy – strategies are about the means, they are not about the end in themselves. We help companies take a stand for something that truly matters.

  • Review strategy, assets, and strengths
  • Review heritage of the company, traditions and beliefs
  • Understand overlap of business issues and social issues
  • Develop and asses options:  Is it true?, Relevant?, Significant? Distinct? Sustainable? Ownable?
  • Get specific – how will this purpose be turned into tactics that drive client value and financial success?
  • Define success in 1, 3, 5, and 10 years
  • Identify gaps and prioritize efforts to eliminate them

2

Create your culture.

We help leaders design, build and sustain the culture required to do the work they want to achieve. We focus on uncomplicating the complicated, and putting fun back into the workplace.

  • Engage senior leaders
  • Address gaps between what we “say” and “do” 
  • Simplify messaging, eliminate distractions, focus activities
  • Present the purpose in a way that makes it real for colleagues
  • Engage all employees to understand their role in delivering the purpose
  • Assess norms, values, measures, and rewards
  • Leadership development and coaching

3

Woo clients.

A great company not only sustains itself, but it provides continuing evidence of the value of its existence.  It not only makes products and provides services that people want but it does so in a way that makes people glad that this particular company has come into existence.

  • Understanding your clients’ jobs to do: functional, social and emotional
  • Design and test the experience
  • Innovate to develop new solutions
  • Equip and inspire your people
  • Measure and refine performance

4

Illuminate.

The role of business is changing – businesses need to step up and help solve societal issues in order for their workforce, communities and environment to thrive and in turn for their business to be sustainable. We connect companies to causes that align with their purpose and the problems they are trying to solve.

  • Identify business issues that are a result of social issues:  the availability to attract, retain and grow talent, the economy in the market you are serving, the availability of materials to make your product, etc.
  • Identify community agencies that are aimed at solving similar issues.
  • Take stock of assets available to solve issues, and identify resource gaps.
  • Develop partnership strategy, combining time, treasure and talents.
  • Set clear impact goals and measurement system.
  • Engage employees throughout the process.